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Marketing Management Diploma
Based on Marketing Management Book by :(Kotler Keller ==> 14th edition)
⦁ Providing participants a practical knowledge and approach to marketing applications
⦁ Demonstrate knowledge and skills to meet career needs
⦁ Identify core concepts of marketing and the role of marketing in business and society
⦁ Define the primary and secondary source of information
⦁ Describe the major types of consumer behavior
Course Content :
- Managing Customer Relationships
- Marketing Strategy
- Managing Marketing Information
- Consumer Behavior
- Segmentation, Targeting, and Positioning (STP)
- Product, Service, and Branding
- Product Development
- Pricing Approaches
- Marketing Channels
- Integrated Marketing Communication (IMC)
- Guerilla Marketing Concept
- Marketing Plan
- Cases and Individual Assignments
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